Competitive business world of today has created a need for defining more effective Marketing strategies. This raises the question that what should be the bases. Customer satisfaction has been the …
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Today’s corporate world has brought a great competition for business development. New and advanced marketing strategies are being introduced, all striving to bring more and more customers to the business …
A set of procedures by which the business generates value for customers and makes strong relationships in order to capture market shares that satisfy the individuals and organizational objectives.